The Do's and Don'ts of Fundraising


You’re interested in fundraising and you’ve already selected a charity or nonprofit to receive your donations—but how do you transform your ideas into action? Beginning the campaign is often the hardest part of fundraising. It can be daunting trying to get individuals on board to help spread the word about your upcoming efforts. Here are a few tips for what you should—and shouldn’t—do when fundraising for a cause.

  1. DON’T go it alone! Get your friends and family involved. By enlisting their help, you’ll keep your level of motivation up, while splitting up the fundraising work among multiple people. With their help, you can smash your fundraising goals!
  2. DO put your money where your mouth is. Be the first to donate to your fundraising page. By doing this, you are showing your commitment to your cause and helping to set a benchmark for other donors.
  3. DON’T use a one-size-fits-all approach. When you’re sending out messages to friends and family soliciting donations, make sure you’re personalizing the note for each person. People are more likely to donate if you’ve taken to time to tailor your outreach to them.
  4. DO contact the cause you are fundraising for. They will love to hear from someone who is passionate about their cause. They may be able to put you in contact with other local fundraisers or offer official materials to share with donors.
  5. DON’T forget to say thank you! Let donors know the difference they have made and make them feel great about it with a thank you note.
  6. DO share your fundraising page. Post it on Facebook, Twitter, email, and any other social network you can think of. Spread the word and ask your followers to do the same.
  7. DON’T be afraid to ask again. People are busy and often need reminding even if you’ve already asked once. If they haven’t donated, ask again. They may have simply forgotten.
  8. DO let people know how much to donate. People are more likely to be generous if they know how much you would like them to give and how much it will help you achieve your specific fundraising goal.
  9. DON’T forget to let your employer know you’re fundraising. Many employers offer programs that match charitable donations or offer paid time off for volunteer work.
  10. DO tell your story! Let supporters know why you are doing what you are doing. They want to know, so share your passion. Who knows? They might just find a cause of their own in the process.

And, most importantly, DO remember to set up your fundraising page! Whether you are running a Rock ‘N Roll Marathon for a charity or hosting a car wash, everydayhero can track all of the work you’re putting in for your cause. Sign up today!

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