Fundraising 101: The Best Ways to Use Email


At everydayhero, we want to help you give back to the causes that are closest to your heart, as effectively and meaningfully as possible. Introducing Fundraising 101, a series that showcases our fundraising tips. Got a question, or suggestion? Contact us on Facebook or Twitter!

Signed, sealed, delivered.

Update your email signature to include your supporter page link, and ask your friends to do the same. It’s a simple, and free! way to reach more people (a.k.a., potential supporters) with every email you send.

You’ve got a friend.

Reach out to your email address book. This is the perfect opportunity to reconnect with your friends and family, particularly if it’s been a while. Write your story, include your supporter link, and give everyone an update on what you’re up to. It’s a great opportunity for your connections to share in your passion and help you raise money.

Modern day thank you notes.

Heed your mom’s advice and be polite! Be sure to send a thank you email to your supporters showing your appreciation. In addition to being a great way to keep them in the loop, you can express how much their sponsorship will make a difference.

It’s all about the follow up.

Don’t be afraid to send more than one email. Of course, you don’t want to bombard your email contacts, but don’t give up after the first attempt. Often, people just need a reminder! Continue to express your enthusiasm about your awesome cause, and the things you are doing to raise money. Our advice? Try two to three emails before a big event, and one to two after. You definitely want to let your supporters how your event went, too — include some photos, or even a video. Make them feel proud for being a part of it!

Straight to the source.

Be sure to reach out to the charity you’re supporting! While some charities’ websites are better than others, you should be able to find a contact form or email address with a little digging. Tell them what you are doing, include some pictures and your supporter page link — if they’re on social media, they may be able to help spread the word. Regardless, they’ll definitely want to know about the great work you’re doing!

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