The Right Way to Fundraise on Social Media


Social media has become a regular part of all of our lives. Whether you’re connecting with your family on the other side of the world on Facebook or reading news on Twitter, it plays a role in everyone’s day. We’ve already told you why social networking is important for fundraising, but how do you make sure you’re doing it properly? We put together some of our favorite tips for fundraising on social media to help you get as many people as possible involved in doing good.

A Little More Conversation

If you follow different brand pages on Facebook or Twitter, you probably notice that they respond to questions, complaints and comments. Follow their lead and make sure you’re engaging with any updates you post on social media. If your friend asks about the cause or why you’re getting involved, answer them! Sharing your passion with your friends will help them understand why you’re fundraising—and may just get them to join in.

Practice What You Preach

If you’re filling your friends’ Facebook feeds with the latest news about your cause, make sure you’re telling them what you are doing, too. Leading by example actually helps increase donations. On everydayhero, you can easily share your MapMyFitness workouts and profile updates to your social media profiles to show all of the work you’re doing to help out a cause.

Prime Time

It’s great that you’re posting regularly for your friends to see, but are you posting at the right times? If no one is online to see your post, it won’t do any good! Experts suggest posting on Facebook between 1 and 4 p.m. or on Twitter between 1 and 3 p.m. You should avoid posting on either network after 8 p.m.—most people are busy with family, friends or other plans in the evening.

Short and Sweet

When you’re passionate about something, it can be very easy to talk at length about it. However, since there are many different things competing for your attention online, short posts are actually the most successful. If you’re on Twitter, keep your posts around 100 characters; on Facebook, stick with 40 characters. The prospect of keeping your story short may sound daunting, but remember that you can always link off to your everydayhero page so that those who want more information can easily find it!

No matter what charity you’re supporting, everydayhero has all of the tools you need to share your progress with all of your social media followers. Sign up today and start leading the way towards making the world a better place for everyone.

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