Step 1: Recruit your team


The three steps of successful event fundraising with everydayhero are Recruitment, Coaching &  Encouragement and Thanking. The diagram above  is a 10 week plan which shows you what tasks to complete  in each week leading up to an event. 

The resources on this page will help you with the first step, recruiting your team.

Start your fundraiser recruitment  at least eight weeks before the event begins.

In this step, you aim to:

  • recruit runners by  asking your supporters.
  • promote the opportunity through social media.

1. Set up your team

Before you begin recruiting fundraisers, set up your fundraising teams in each event. Learn how with  the below guide. It will take you through the steps to create an  everydayhero team page.

Team setup guide

2. Ask people to run and fundraise for you

The more people you ask to fundraise for you, the bigger your team will be and the more you stand to raise. Use the checklist below to make sure you're asking as many of your supporters as possible.

  • Past peer-to-peer fundraisers
  • Donors – both one-time and regular donors
  • Your volunteers
  • Your nonprofit’s employees and their families
  • Employees of your corporate partners
  • Social media followers
  • If applicable, people your organization has helped
  • Any other supporters of your nonprofit

Download and customize the templates. They'll help you write a compelling 'ask' that you can use to recruit. 

Ask past fundraisers  Ask your donors  Social media posts 

3. Update your nonprofit's website

Does your nonprofit's website have a  Get Involved  page? Include information there about how supporters can run and fundraise for you. List each event and a link to register.

See an example below:


4. Promote fundraising in your nonprofit  newsletter

If you have regular nonprofit newsletter, use it to acquire runners. Publish an article or advertisement about each of the events in which supporters can run for you.

See an example below:

5. Immediately thank new fundraisers

You will get an email you whenever a new fundraising page is created in support of your nonprofit. When you recruit a new runner, immediately contact them to say thank you.

When speaking with them, help them set their fundraising target. Do this by asking them to raise a specific amount for you (ie, $500). Tell them what this will help you achieve.

Encourage them to complete their online fundraising page:

  • Upload a profile photo
  • Add a personal story about why they're fundraising
  • Connecting their Facebook, Twitter and MapMyFitness accounts
  • Sharing their page URL on social media and by email

Download and customize the below email template to thank your new fundraisers.

Thank new fundraisers

6. Recruit even more fundraisers

Use these  tips to help you recruit more fundraisers. They'll also help you set them up for success in their fundraising.

  • Provide an incentive to run for you. Offer to cover their event registration costs if they agree to raise more than $500.
  • Explain specifically how the money they raise will be used.
  • Offer charity branded merchandise such as running shirts, caps, water bottles.
  • Give them specific donation amounts they can provide to their sponsors (ie, $50 = one night's accommodation for a homeless person).
  • Ask them to customize their online fundraising page with a profile photo and personal story about why they're running.
  • Ask them to connect their Facebook, Twitter and MapMyFitness accounts with their everydayhero account.

Next steps: Coaching and Encouragement

Once you've recruited your fundraising team, the next step is to coach and encourage them. Do this right up until the event date. Start your coaching and encouragement  6 weeks before the event.

 See  next steps

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