The three steps of successful event fundraising with everydayhero are Recruitment, Coaching & Encouragement and Thanking. The diagram above is a 10 week plan which shows you what tasks to complete in each week leading up to an event.
The resources on this page will help you with the first step, recruiting your team.
Start your fundraiser recruitment at least eight weeks before the event begins.
In this step, you aim to:
- recruit runners by asking your supporters.
- promote the opportunity through social media.
1. Set up your team Before you begin recruiting fundraisers, set up your fundraising teams in each event. Learn how with the below guide. It will take you through the steps to create an everydayhero team page. |
2. Ask people to run and fundraise for you The more people you ask to fundraise for you, the bigger your team will be and the more you stand to raise. Use the checklist below to make sure you're asking as many of your supporters as possible.
Download and customize the templates. They'll help you write a compelling 'ask' that you can use to recruit. Ask past fundraisers Ask your donors Social media posts |
3. Update your nonprofit's website Does your nonprofit's website have a Get Involved page? Include information there about how supporters can run and fundraise for you. List each event and a link to register. See an example below: |
4. Promote fundraising in your nonprofit newsletter If you have regular nonprofit newsletter, use it to acquire runners. Publish an article or advertisement about each of the events in which supporters can run for you. See an example below: |
5. Immediately thank new fundraisers You will get an email you whenever a new fundraising page is created in support of your nonprofit. When you recruit a new runner, immediately contact them to say thank you. When speaking with them, help them set their fundraising target. Do this by asking them to raise a specific amount for you (ie, $500). Tell them what this will help you achieve. Encourage them to complete their online fundraising page:
Download and customize the below email template to thank your new fundraisers. |
6. Recruit even more fundraisers Use these tips to help you recruit more fundraisers. They'll also help you set them up for success in their fundraising.
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