Step 1: Recruit your team

Follow

The three steps of successful event fundraising with everydayhero are Recruitment, Coaching & Encouragement and Thanking. The diagram above is a 10 week plan which shows you what tasks to complete in each week leading up to an event. 

The resources on this page will help you with the first step, recruiting your team.

Start your fundraiser recruitment at least eight weeks before the event begins.

In this step, you aim to:

  • recruit fundraisers by asking all of your supporters
  • promote the opportunity through social media.

1. Set up your team

Before you begin recruiting fundraisers, set up your fundraising teams in each event. Learn how with the below guide. It will take you through the steps to create an everydayhero team page.

Team setup guide

2. Ask people to participate and fundraise for you

The more people you ask to fundraise for you, the bigger your team will be and the more you stand to raise. Use the checklist below to make sure you're asking as many of your supporters as possible.

  • Past peer-to-peer fundraisers
  • Donors (both one-time and regular donors)
  • Your volunteers
  • Your employees and their families
  • Employees of your corporate partners
  • Social media followers
  • If applicable, people your organisation has helped
  • Any other supporters of your organisation

Download and customise the templates. They'll help you write a compelling 'ask' that you can use to recruit. 

Ask past fundraisers  Ask your donors  Social media posts 

3. Update your website

Does your website have a Get Involved page? Include information there about how supporters can participate in events and fundraise for you. List each event and a link to register.

See an example below:

   

4. Promote fundraising in your newsletter

If you have regular newsletter, use it to acquire event fundraisers. Publish an article or advertisement about each of the events in which supporters can participate for you.

See an example below:

 

5. Immediately thank new fundraisers

You will get an email you whenever a new fundraising page is created in support of you. When you recruit a new event fundraiser, immediately contact them to say thank you.

When speaking with them, help them set their fundraising target. Do this by asking them to raise a specific amount for you (ie, $500). Tell them what this will help you achieve.

Encourage them to complete their online fundraising page:

  • Upload a profile photo
  • Add a personal story about why they're fundraising
  • Connecting their Facebook, Twitter and MapMyFitness accounts
  • Sharing their page URL on social media and by email

Download and customise the below email template to thank your new fundraisers. Consider phoning them if possible.

Thank new fundraisers

6. Recruit even more fundraisers

Use these tips to help you recruit more fundraisers. They'll also help you set them up for success in their fundraising.

  • Provide an incentive to participate in the event for you. Offer to cover their event registration costs if they agree to raise more than $500.
  • Explain specifically how the money they raise will be used.
  • Offer charity branded merchandise such as running shirts, caps, water bottles.
  • Give them specific donation amounts they can provide to their sponsors (ie, $50 = one night's accommodation for a homeless person).
  • Ask them to customise their online fundraising page with a profile photo and personal story about why they're competing.
  • Ask them to connect their Facebook, Twitter and MapMyFitness accounts with their everydayhero account.

Next steps: Coaching and Encouragement

Once you've recruited your fundraising team, the next step is to coach and encourage them. Do this right up until the event date. Start your coaching and encouragement 6 weeks before the event.

 See next steps

Related Articles:

Have more questions? Submit a request
Powered by Zendesk