Step 2: Coach & encourage your fundraisers

Follow

The three steps of successful event fundraising with everydayhero are Recruitment, Coaching & Encouragement and Thanking. The diagram above is a 10 week plan which shows you what tasks to complete  in each week leading up to an event. 

The resources on this page will help you with the  second step, Coaching & encouraging your fundraisers.

Start your  coaching and encouragement at least  6 weeks  before the event begins. In this step, you aim to:

  • Maintain regular contact with your fundraisers to keep them motivated. Motivated fundraisers raise more for you.
  • Coach them to learn the fundraising skills which will make them successful.

1. Encourage supporters often

Make sure you maintain regular contact with your team of fundraisers. You can do this by phone, email and social media.

Aim to send an email to all of your fundraisers in weeks three, five, seven and eight.

Download the below email templates. Customize and use them to motivate and encourage your fundraisers.

Encouragement email  Final push email

2. Coach them how to succeed

Peer to peer fundraisers are often not confident (knowing what to do) or committed (willing to do what needs to be done).

It is your job to inspire them so they are willing to take action. Then, coach them to take the right actions. 

  • Encourage them to set a higher target. Fundraisers who increase their target from the default raise more.
  • Ask them to link their MapMyFitness account with their fundraising page and share their training runs.
  • Add a personal profile photo and story to their fundraising page.
  • Coach them to share their page frequently.
  • Remind them to tell their sponsors what meeting their fundraising target would help you achieve.
  • Keep giving them inspiring information about how they are helping your cause.

3. Regularly ask your  fundraisers to share their page link

The more often your fundraisers share the link to their fundraising page, the more they raise. Ask them to share their page link in all of the following ways: 

  • Direct email to everyone they know
  • Facebook direct messages to all their friends
  • Facebook wall posts
  • Twitter/Instagram/Pinterest 
  • Other social networks
  • Posters on noticeboards at their school, community centre or workplace

Download the below resource.  Give it to your fundraisers to help them ask their friends and family to make a donation.

For your fundraisers

4. Post about their efforts on social media

Use your nonprofit’s social media accounts to post about the efforts of your fundraisers. Talk up their achievements so far and show off their good work.

See some great examples below:

     

Next step:  Thanking

As soon as the event concludes, thank your fundraisers and their sponsors. Do this in the two weeks after the event.

 See  next steps

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