Not sure where to start with encouraging your event participants to fundraise? We've put together some tips that you can use in your communications to participants! Add some (or all!) of these tips to the emails and other correspondence you have with your event participants.
Top Fundraising Tips
- Be the first! By donating to your own supporter page you are showing your commitment to your fundraising and setting the benchmark for other donations.
- Blog on your Everyday Hero page. Include pictures of yourself, and tell your story in words, pictures and even video. Keep your community updated with your progress.
- Let supporters know WHY you are doing what you are doing. They want to know. And let people know how much to donate – e.g $10 will provide 5 blankets, $100 will provide a years heating. Let them know that any amount they are able to give will make a difference. Ask your chosen charity for information.
- If you hit your target, or you are less than $100 away from reaching it – increase it! If people think you are $75 off meeting your target they may not donate the $200 they were going to.
- Promote your fundraising:
- Share your fundraising page on Facebook and Twitter and other social media platforms. If someone isn’t able to donate, ask them to share your page. Every share helps.
- While social media might be easy, email is still far more effective. People are more likely to give to you when you ask them via a personal email. Don’t be afraid to do both!
- Put up posters around your local town, in shop windows, at your local community hall and at work.
- Ask people face to face. Don’t be frightened by their response. You are doing something amazing and you should be confident to ask for sponsorship from your friends and family. Contact your local media! Call up your local newspaper and let them know what you are doing – if they run an article on you be sure to include your supporter page link so people can donate easily.
- Approach your local businesses whose services you often use (bakers, dry cleaners) and ask if they are happy for you to leave a collection tin on their counter. You can even offer to hand out flyers on their behalf to sweeten the deal.
- Contact your local media! Call up your local newspaper and let them know what you are doing – if they run an article on you be sure to include your supporter page link so people can donate easily.
- Thank your donors on your page. Let them know their donation has been noticed and appreciated. If a business has sponsored you, you can thank them and put their logo onto your page.
- Receiving cash/cheque donations? Deposit these to your Fundraising page by clicking the ‘Download Pledge Form’ link on the right hand side of your page (you must be logged in to view this link). Follow the instructions provided on the form to complete the payment via cash, cheque, BPAY and at Australia Post.
- Finally – ask again! People often need reminding, if you asked them once and they haven’t donated – ask again, they may have just forgotten and won’t begrudge a friendly reminder.
Need a little motivation?
- Remember why you are doing what you are doing. Don’t forget the passion behind your reason to raise money for your cause.
- Don’t lose your momentum if your donations slow down. You should speed up! Send out reminder emails and text messages to friends who have yet to donate. Call in that favour, remind your loved ones of your passion behind what you are doing and the steps you are taking to achieve it. Boast ;)
- Change! If you find yourself getting bored of your training programme change it. Don’t risk hitting a plateau and becoming de-motivated.
- Set weekly or daily goals for your fundraising. By having smaller targets it means you’re more likely to achieve them and keep up your positive energy.
- Reward yourself when you hit certain milestones within your fundraising, whether that’s taking time out to go to the cinema or just treating yourself to a day off to relax and re-charge. Think of the good your doing for the cause you’re supporting.
- Smile! According to The British Dental Health Foundation, a loving smile can produce the same emotional response as eating 2,000 chocolate bars! Simply smiling for 60 seconds, no matter what your mood, releases serotonin which tricks the body into making you feel happy again.
- Raise money in good company. Get your friends and family to join in with your efforts, whether it’s for the main adventure or just helping out with your smaller fundraising events beforehand.
- And last, but by no means least, have fun!