Top Fundraising Tips: for Social Media

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Got some supporters who want to make the most of their social media channels when fundraising for you? Pass on these great tips to help them out.

Facebook

  1. Create an event on Facebook (or if your activity isn’t happening at a particular time, create a group) and invite all of your friends to join – remember to include a personal message in your invite so they don’t just feel spammed. This is a great way to gather all your supporters and potential supporters in one area.
  2. On your event/group page don’t forget to suggest sponsorship amounts to your audience – take the pressure off them to just know how much to donate, be bold – tell them how much a few different amounts will help your cause (some high amounts, some low amounts).
  3. Post your supporter page link on Facebook! Let your friends know what you are doing and if they can’t donate – ask them to simply share the link to their network of friends – you want the most exposure possible for your supporter page.
  4. Include on your event/group on Facebook your story! Tell people what you are doing and for what cause and the reasons behind your endeavor. People will want to know, what you are doing is brilliant and you needn’t be shy about sharing it with your friends.
  5. Upload photos, show your Facebook friends you in action, show them pictures of the cause you care about – share your passion with them.
  6. Make a video! With the amount of camera phones around it is now very simple create a short video (2minutes is plenty) to show your face and speak to your willing audience! Really inspire them to want to help you raise as much as possible.
  1. Everyone seems to be on Facebook these days, including your charity! Find them, ‘like’ their page and post on their wall – connect with them. They will want to hear from you, trust us.

 

Twitter

  1. Tweet your supporter page link to your followers! Include in your tweet ‘Please ReTweet’ to encourage them to do so! You can tweet your page link more than once, don’t bombardyour followers but make sure you don’t let them forget about the fantastic effort you are putting into raising money for your important cause.
  2. Update your twitter ‘bio’ to include your fundraising story, and whilst you are editing your profile why not add your supporter link in as your dedicated website.
  3. @message your friends, celebrities (and your charity if they are on Twitter) – ask them to retweet your link – this way you are getting exposure to their followers as well! (you will be surprised at how many people will agree to do this!
  4. Compose a 140 character message to ‘direct message’ your followers on – you can make this more personal as it won’t be public and you can choose who you send it to. Tell them about your supporter page and cause, ask for their support – get their help to spread your inspiring venture.

 

Instagram

  1. Capture your passion! Take photos that show the reason behind your decision to raise funds, images that represent the cause you care about and why. Let your donors/potential donors be aware of the importance of what you are doing.
  2. Behind the Scenes! Keep your followers in the loop with your preparation – if you are running a marathon, show them all those mornings and evenings you are sacrificing with humorous pictures and captions.
  3. Map your progress! Geotag your Instagram posts, it’s a great way to showcase where you’ve taken photos and also make them available for others who visit the same area to see you were there and find out what you were doing – really fun to use at large events like marathons!
  4. Show what you are doing! Upload photos of your event, this will really help when you are asking for donations after your event has taken place – proof of what you did and the fun you had doing it.
  5. Hashtag your photos. Choose hashtags that are relevant to your event and cause so that your images crop up in searches on Instagram.
  6. Share socially! Link your Instagram account to Twitter and Facebook so that when you upload a photo all your friends across all your networks can see and enjoy it.
  7. Screenshot your supporter page! Putting up a photo of your Supporter Page is a brilliant way to show your followers how they can donate! (also don’t forget to include your Page link in your accompanying comments)
  8. Tag your Cause! If your charity are using Instagram don’t forget to tag them in your photo comments to make them aware of what you are doing so they can get behind you as well!

Follow @everydayhero so we are able to see all of the great photos you are posting and share them with our community! 

(Don’t forget to set up your everydayhero supporter page before the event to ensure your donors have a safe, simple way to donate – click here to get started!)                 

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